Thursday, January 15, 2009 from 8:00 AM - 10:00 AM (ET)
There are distinct customers in the healthcare technology market, each with their own purchasing needs, attitudes, policies and budgets and all of which are undergoing constant change. Healthcare technology companies face the challenge of creating offerings that “speak to” these markets, while continually refining products, services, and sales strategies in response to shifts in the healthcare landscape.
Selling into any one of these markets – Corporate, Consumer or Health Plans / Payors – is not a simple task, and becomes even more complex when selling into multiple markets. Join us for our January panel discussion with successful healthcare technology business leaders as they address:
You will also learn how products and services are positioned for maximum market appeal, how different stakeholders in healthcare technology form their purchasing decisions, and about various sources of payment, including creative arrangements that will open your eyes to building a market for your healthcare technologies.
Panel:
Thanks to our Healthcare Cluster Sponsors:
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ATTENTION STUDENT ENTREPRENEURS: If you are a student interested in attending our events and would like financial assistance, scholarships are available through www.stayinma.com.
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